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RED CROSS ICELAND

Client: Red cross Iceland

Agency: Hvíta húsið

Interior design: Viktoría Buzukina

Graphic design and illustrations: Viktoría Buzukina

Year: 2015-2016

The purpose of rebranding the Red Cross Stores was to go a little bit away from the label “second hand store” and create an environment that would attract much bigger audience. All the stores in Iceland got their “vintage” look and a special character. People are supposed to get the feeling that some treasures are hidden there.

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A photo from the Red Cross store at Hlemmur

SKETCHES /

A NEW LOOK OF STORES

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PHOTOS FROM THE STORE

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All the furniture: clothes hangers and stands, chairs and shelves were specially designed and build for the store.

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Vintage illustrations were created to support the tone of voice. They were printed out on a foam and decorated the store. The idea for those posters was to inform buyers how the Red Cross organization works. By getting yourself a sweater you also support the food import for refugees and more.

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PRICE TAGS VARIETY

Here are price tags, there have been also created a special addition tags for the opening, when people could buy clothes from local celebrities.

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© Viktoría Buzukina 2019